Max Wealth Office
About Our Company

We started out as sole proprietor in year 2015, and upgraded to Max Wealth Education Sdn Bhd in year 2017. We are an approved Education Provider for the CFP Certification program. Our learning centers are located in Kuala Lumpur, Melaka and Johor Bahru.

Over the past 4 years, Max Wealth Education Sdn Bhd has more than 100% growth in CFP students, as of today, Max Wealth Education Sdn Bhd has accumulated over 600 students.

We at Max Wealth Education Sdn Bhd have vast experience in delivering the CFP certification program. Our lecturers not only have the broad range of technical knowledge in financial planning fields but also the practical insights in the industry.

Financial planning and financial literacy have always been important, especially now with the market being flooded with various complex financial products and investment opportunities. The recent growth of Financial technology (Fintech), online platforms and Artificial Intelligence (AI) has also impacted intermediary services like Unit Trust and insurance agents. Max Wealth Education Sdn Bhd is here to equip intermediary services personnel with professional certificate, proper financial knowledge and guidance.


Nicholas ChuFounder and CEO (CFP, IFP)

Mr. Nicholas Chu is the Founder and Managing Director of Max Wealth Education Sdn Bhd which is a company providing financial education for the CFP certification program and public financial literacy course. He is attached to PWP as Licensed Financial Planner and a Financial Adviser Representative.

He is the author of six financial planning books:

  • The Money Matrixology
  • Learning Financial Planning – The Fundamental
  • Retirement Chips
  • Big Life Financial Management
  • SME Business Financial Planning
  • How to train your kid Financial literacy

He also emerged as one of best-selling authors in Popular!

With his vast experience in financial planning, Nicholas had been appointed as an external Financial Adviser to assist EPF Financial microsite Development.

In 2020, Nicholas Chu partnered with 8VIC to promote a public financial literacy program.

He was appointed as a columnist for the financial section in Nanyang Siang Pau, Sin Chew Jit Poh, China Press, Money Compass, Feminine magazine, etc. He is also a frequent guest speaker on local radio stations (AiFM, OneFM) and TV Stations (NTV 7, Bernama TV , 8TV and Astro).

Currently, he is a dedicated Board Member of FPAM (Financial Planning Association of Malaysia).

External Education Advisor

External Education Advisor - Wong Chin Yoong

Dr. Wong Chin Yoong

Dr. Wong Chin Yoong is an associate professor in economics in Universiti Tunku Abdul Rahman, Malaysia, and distinguished visiting professor for University of Sanya, China. He was also a visiting research fellow at Stockholm China Economic Research Institute in Stockholm School of Economics. He has been appointed as economic advisor to Institute of Strategic Analysis and Policy Research (INSAP) and member to Huazong Economic Research Committee, and invited as associate research fellow at Malaysian Institute of Economic Research (MIER). His Ph.D thesis working on the macroeconomic effects of global production sharing was granted “Awarded with Distinction”, the first since the establishment of the Faculty of Economics and Management in Universiti Putra Malaysia in 1974.


  • Appointed as economic advisor to Institute of Strategic Analysis and Policy Research (INSAP)
  • Memeber of Huazong Economic Research Committee
  • Op-ed contributor to nanyang Siang Pao
  • Host to 8TV’s Money Matters
  • His research works are policy -oriented mainly on:
    • International macroeconomic
    • Trade and finance
    • Moneyary economics
    • Chinese economy
    • Development economics

He has published widely in international reputable journals, and has been invited for academic presentations at BNM, ADBI, HKIMR, World Bank, etc. He appears regularly on print and broadcast media as guest speaker and commentator, is an op-ed contributor to Nanyang Siang Pao, host to 8TV’s Money Matters, and has been consulted for academic inputs by public and private entities.

External Education Advisor - Dr Audrey Lim

Dr. Audrey Lim Li Chin

Dr. Audrey Lim Li Chin is a lecturer and a researcher in Multimedia University (MMU). She is also a trainer for the Consultancy and Training team of Faculty of Business (FOB). She was appointed as the Head of Banking and Finance Department and has also served as the Deputy MBA programme coordinator in the faculty. She teaches both the undergraduate Banking & Finance Programme and the postgraduate programme of FOB. Prior to joining Multimedia University, she was a lecturer teaching finance and economics in INTI University in Malaysia and in Beijing.


  • Nominated as the Best Thesis by Universiti Utara Malaysia (UUM) (AACSB Accredited)
  • Holds both a bachelor’s degree in Economics and an MBA-Finance degree (Distinction) from the National University of Malaysia (UKM)
  • Research interests in
    • Behavioral finance
    • Mental health
    • Fintech especially in Blockchain technology
    • Cryptocurrency
    • Data analytics
  • Certified Financial Planner, (CFP)
  • Member of Financial Planning Association of Malaysia (FPAM)
  • Currently pursuing a Chartered Financial Analyst (CFA) professional qualification
External Education Advisor - Patrick Luah

Patrick LuahTax Consultant | Chartered Accountant | Corporate Secretary | PSMB/HRDF Trainer | Vistage Malaysia VCE 28

Patrick Luah is the Managing Director of PLC Advisory Group, has near 25 years experience in audit & taxation with 2 of the Big 5 international accounting & consultancy firm with BDO Malaysia & KPMG Singapore. He is a fellow member of ACCA UK. 

Presently, he manages tax practices, company secretarial & HR consulting group of firms and associates in the central & southern region of Malaysia. He has advised SMEs, large local and multi-national clients on tax & corporate company law matters. He is a Chartered Accountants & Approved Tax Agent in by the Ministry of Finance. 

His experience covers both tax compliance and advisory work across a wide spectrum of industries for both personal tax matters, including advising on tax structures for inbound investment, corporate restructuring schemes, maximising tax incentive, effective employee remuneration packages and tax due diligence review. 

He has also been involved in numerous tax investigation and tax audit assignments in formulating defence strategy and defending clients on the issues arising from tax investigations and audit by Inland Revenue Board.

He was invited to participate & contribute in tax dialogues and discussions with Government authortities. He conducts training in tax and company law matters as Corporate Coaching and in Public Seminars. He was a past member of Johor Committee member of the Malaysia Institute of Accountants (MIA) and presently acting as a sub-committee member with Chartered Taxation Institute of Malaysia (CTIM) for Johor Committee.

He is currently serves as a council member of Johor Associated Chinese Chamber of Commerce & Industry (JACCCI) and joined the SME committee of Associated Chinese Chamber of Commerce & Industry of Malaysia (ACCCIM). He presently leads the Johor Tax Committee in his 3rd term since 2013. 

Since MCO, he is a frequent guest speakers on Live social media to share strategic topics on Corporate Strategy, Equity Crowd Funding, Taxation, HR and Corporate Law as well as Financial Analytics related matters

Education Team

Education Team - Wong Choon Hong

Wong Choon HongCourse Manager Cum CFP Lecturer

Mr. Wong Choon Hong is a Licensed Financial Planning Practitioner and Adviser. He obtained his Financial Planner Representative License from Securities Commission and Financial Adviser Representative license from Bank Negara. His license is currently attached with Phillip Wealth Planners Sdn Bhd.

Currently, he serves as a committee of FPAM (Financial Planning Association of Malaysia) Melaka Chapter and also a proud holder of few international and local recognized professional certifications namely CFP (Certified Financial Planner) and AEPP (Associate Estate Planning Practitioner). Under the CFP Education Provider (Max Wealth Education Sdn Bhd), Wong conducts classes on CFP professional courses as a lecturer.

Wong gives comprehensive financial advice and sound knowledge to individuals and families on various aspects of financial planning ranging from money management, investment, risk management, retirement planning, estate planning and business continuation.

Education Background:

  • Multimedia University, Bachelor of Business Administration (Hons)
  • Universiti Teknologi Malaysia, Master of Business Administration (Strategic Management)
  • Financial Planning Association of Malaysia, Certified Financial Planner (CFP)
  • Estate Planning Practitioners Limited, Associate Estate Planning Practitioner (AEPP)

Association Background:

  • Certified Member of Financial Planning Association of Malaysia (FPAM)
  • Committee of FPAM Melaka Chapter
  • Member of Estate Planning Practitioners Limited (EPPL)
Education Team - Looi

Looi Ming FooCFP Lecturer

Looi began his career in the administration department of a local bank. He then furthered his career as Group Financial Controller and Company Secretary of an advertising group of companies. Leaving the corporate world in 1993, he ventured into the life and general insurance business where he stayed for more than 8 years. He later joined an insurance broking firm where he served as Executive Director, looking after corporate affairs and business development.

Looi is currently Executive Director of Phillip Wealth Planners Sdn. Bhd. (PWP). At PWP, a licensed financial planning company which holds the Financial Advisers License from Bank Negara Malaysia and the Capital Market Services License (Financial Planning) from the Securities Commission, Looi is responsible for overseeing the marketing and support for its more than 300 financial planners.

With more than 20 years’ experience in insurance, Looi had also been lecturing on financial planning subjects, particularly on risk management and insurance planning, for the Certified Financial Planning (CFP®) program from 2007 to 2017.

Education Team - P.Raju

P. RajuCFP Lecturer

P.Raju has been actively training, educating and conducting workshops on ‘Personal Financial Planning or Money Management’ for all walks of Malaysians for more than thirty (30) years. The industries he has partnered strategically are government departments/agencies, universities, private sectors, hotels, banks, manufacturing, real estate, IT, transportation etc.

His area of expertise is: –

  • Increasing Productivity & Loyalty of Employees towards Employers via ‘Work Place Personal Money Management Programs’.
  • Assist in Preparing for Golden Years
  • Exit Strategies Before & During Retirement
  • How to be Debt Free
  • Financial Wellness is within reach by all Malaysians
  • Gen Y and Financial Freedom
  • Managing Financial Habits to achieve Financial Wellness
  • Women and Money Management
  • Lecturing Certified Financial Planning (CFP) for all Modules

He holds a Master Business Administration (MBA) with major in ‘Innovation & Technology Management’. He also has the following professional qualification:

  • Certified Financial Planner (CFP)
  • Registered Financial Planner (RFP)
  • Islamic Financial Planner (IFP)
  • Life Underwriter Training Counsellor (LUTCF, USA)

A registered trainer with (PSMB/HRDF) and attended various ‘Train the Trainer’ programs. Lecturing for ‘Bachelor of Financial Planning’ at INTI International University from 2010 till 2013. Successfully carried out various ‘Personal Financial Management’ trainings under the following organizations or sectors: –

  • Malaysian Institute of Insurance (MII) – Moderator for professional ‘Personal Insurance & Business Insurance’ to advanced diploma level.
  • Certified Financial Planner (CFP) – Lecturing for ‘CFP’ program of ‘Financial Planning Association of Malaysia (FPAM)’ from year 2009 till today.

P.Raju has a vast experience in debt management, credit counselling, and personal money management via working experience as ‘Branch Head cum Counsellor’ at Agensi Kaunseling & Pengurusan Kredit since 1999.